Market Analysis Summary
Global Vision Holdings has identified two distinct groups of acquisition targets. These two groups of potential targets are segmented into current profitable cash flow companies and supernormal growth companies. They have been grouped as companies with $2 million EBITDA. The main characteristic that makes both of these groups so attractive is their desire to make a difference in the world by making investment decisions that take into account environmental factors.
Some companies provide general investment services. Others will only offer one type of service, maybe just clean tech or solar. Other service providers will concentrate on a specific niche like technology or consumer discretionary. However, Global Vision Holdings looks at all aspects of these factors to determine the acquisition criteria.
Target Market Segment Strategy
Global Vision Holdings has chosen the previously mentioned target market segments because of the ideological beliefs and the fact that these beliefs translate into the customer groups needing services that socially responsible businesses can provide. While the people can always purchase shares of a responsible company, in a way that they can exercise their beliefs, investments by individuals is just one way of investing.
The downside of investing as an individual is without the expertise of industry experts most individual investors achieve relatively low rates of return (relative to good stocks). In addition, they aren’t ability to receive personalized expertise and due diligence, which increases their ability to make custom choices beyond the type of investments individual investors have access too.
Therefore, Global Vision Holdings has chosen these specific company segments because it is a market group that has unmet needs. Global Vision Holdings has not chosen to distinguish any market segments above any other. However, it seeks to choose the best overall investments characteristics to ensure the best companies are chosen for investment.
Strategy and Implementation Summary
Global Vision Holdings will leverage its sustainable competitive edge of independent environmental research based on a custom set of criteria based markers for an objective measure of a company’s dedication to environmentalism. The competitive edge will be marketed by using the mantra of “think globally, act locally.” This marketing slogan will encourage people to do their part in regards to helping the environment through responsible investing. The sales campaign will rely on metrics that indicate environmental investments can and do outperform the S&P 500 Index.